Hybrid Apps

What is a Hybrid App and When Should You Choose it?

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Learn why many of the most popular apps available in app stores today, such Twitter, Uber, Instagram, Evernote and even the Apple App Store itself, are actually hybrids.

User Shadowing on The Trading Floor at Morgan Stanley

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I spent a good amount of time shadowing users in the trenches, on the Morgan Stanley trading floor. My job was to not only observe how users perform their jobs but to also stay out of the way.

But First, Prototype – Correcting Mistakes Before They're Made

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Sometimes ideas sound great in theory, but don’t work well in practice. That’s why prototyping with actual users is essential.
A/B and Multi-Variate Testing User Experience

If You're Not A/B Testing, You're Already Losing Money

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What would a 46% increase in conversion rates mean for your business? These are the types of real results that can be achieved through A/B Testing.

Treat Your Ecommerce UX Like Your In-Store Sales Reps

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If 10,000 pre-qualified, motivated customers came into your brick and mortar store each month and 75% of them walked out without buying anything, what would you do?

Sometimes, To See "The Big Picture", You Need To Draw A Big Picture

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To truly understand and design the best possible information architecture for an app or website, find the biggest whiteboard in your office and start drawing.
Hidden Email Preheaders

The Disappearing Email Preheader

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For the last few years, marketers have used 'teaser text' to give users a sneak peak of an email's content. Learn why we've found that the teaser text is often invisible in email today.

Who, What and Why You Need a User Experience Design Team

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Sometimes a client may have their own development team that they have been trying to stretch into UX designers.

Why User Experience is More Than Just User Interface Design

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User Experience is, as the term implies, about everything and anything that can impact the experience a user has when interacting with a product or website.

Why You Should Build Software Like You’re Fleeing A Desert Island

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If you need to get people off a desert island, do you build one big boat or many small boats? Find out how this relates to building software.