For the last few years, marketers have used ‘teaser text’ to give users a sneak peak of an email’s content. Email clients on mobile as well as desktop devices pull that teaser text from the first line of the email body. Lately, we’ve found that the teaser text is often invisible in the email. Knowing that 56% of emails are opened on mobile devices1, we can guess why.
We often get contacted by potential customers that know they need some kind of help designing their software product or website – but they aren’t always sure how a UX Team fits in. Sometimes a client may have their own development team that they have been trying to stretch into UX designers. Others have a graphic design team that they have been leaning on to fill the role of a UX Team. The most common tipping point that causes a client to finally reach out for help is when their product is either found to be unusable by its users or their site is not converting visitors into paying customers.
To help provide some guidance on who, what and why you may need a user experience design team, I’ve compiled the following from personal experiences we’ve had with our clients. Read more
If I’ve ever had the pleasure of working with you or for you, you’ve probably heard me preach on my soapbox more than once about how User Experience is so much more than just the design of a user interface. User Experience is, as the term implies, about everything and anything that can impact the experience a user has when interacting with a software product or website. In this post I cover just two areas that can have a direct effect on a user’s experience that have nothing to do with UI design. Read more
Let’s say you and 200 other people were on a plane that had to make an emergency landing on a desert island. All radio communication is dead and there’s nothing of use on the island…because it’s a desert island. But in the distance, you see a lush tropical island with tons of vegetation, banana trees and shelter. You know the only way to survive is to get everyone to that island. Read more
The Nielsen Norman Group just release the results of a Shopping Cart Usability study called “Decision Making in the E-Commerce Shopping Cart: 4 Tips for Supporting Users“. Read more
What would a 46% increase in conversion rates mean in terms of additional revenue for your business or funds for your charity? What about a 32% decrease in bounce rates? A 12% increase of Time On Page? An 8% increase of Page Value? A 27% increase in sign-ups? Read more
If 10,000 pre-qualified, motivated customers came into your brick and mortar store each month and 75% of them walked out without buying anything, what would you do? Read more
For about four months, I had the pleasure of working on an exciting new project for Morgan Stanley. The details of the project can not be disclosed for obvious confidentiality reasons but I can speak in general terms about the experience. As with most UX projects, we like to spend as much time as we can observing users in their natural work environments while they perform their daily activities. In the case of Morgan Stanley, this meant spending a good amount of time in the trenches, on the trading floor, sitting with the traders and sales reps. My job was to not only observe the users but also build a sense of empathy for how they perform all their job activities. In fact, one of the main purposes of user shadowing is to build empathy so that you can see your design through the eyes of the users. Read more