Treat Your Ecommerce UX Like Your In-Store Sales Reps

If 10,000 pre-qualified, motivated customers came into your brick and mortar store each month and 75% of them walked out without buying anything, what would you do? Read more

Why User Experience is More Than Just User Interface Design

If I’ve ever had the pleasure of working with you or for you, you’ve probably heard me preach on my soapbox more than once about how User Experience is so much more than just the design of a user interface. User Experience is, as the term implies, about everything and anything that can impact the experience a user has when interacting with a software product or website.  In this post I cover just two areas that can have a direct effect on a user’s experience that have nothing to do with UI design. Read more

E-commerce Shopping Cart Usability Research Findings

The Nielsen Norman Group just release the results of a Shopping Cart Usability study called “Decision Making in the E-Commerce Shopping Cart: 4 Tips for Supporting Users“. Read more