But First, Prototype – Correcting Mistakes Before They’re Made

Source: quotesondesign.com

Sometimes ideas sound great in theory, but don’t work well in practice. That’s why prototyping with actual users is essential. We usually think of prototyping in terms of software, but it has real world applications, too.

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The Disappearing Email Preheader

For the last few years, marketers have used ‘teaser text’ to give users a sneak peak of an email’s content. Email clients on mobile as well as desktop devices pull that teaser text from the first line of the email body. Lately, we’ve found that the teaser text is often invisible in the email. Knowing that 56% of emails are opened on mobile devices1, we can guess why.

1Source: https://litmus.com/blog/mobile-friendly-email-september-2016-email-market-share

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Why User Experience is More Than Just User Interface Design

If I’ve ever had the pleasure of working with you or for you, you’ve probably heard me preach on my soapbox more than once about how User Experience is so much more than just the design of a user interface. User Experience is, as the term implies, about everything and anything that can impact the experience a user has when interacting with a software product or website.  In this post I cover just two areas that can have a direct effect on a user’s experience that have nothing to do with UI design. Read more

“Go Slow, To Go Fast” When Designing and Building Software

The concept is simple enough: Take the time to do something right the first time and you will inevitably complete the task faster and better than if you rushed it to “just get it done”. Read more