But First, Prototype – Correcting Mistakes Before They’re Made

Source: quotesondesign.com

Sometimes ideas sound great in theory, but don’t work well in practice. That’s why prototyping with actual users is essential. We usually think of prototyping in terms of software, but it has real world applications, too.

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Hidden Email Preheaders

The Disappearing Email Preheader

For the last few years, marketers have used ‘teaser text’ to give users a sneak peak of an email’s content. Email clients on mobile as well as desktop devices pull that teaser text from the first line of the email body. Lately, we’ve found that the teaser text is often invisible in the email. Knowing that 56% of emails are opened on mobile devices1, we can guess why.

1Source: https://litmus.com/blog/mobile-friendly-email-september-2016-email-market-share

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Who, What and Why You Need a User Experience Design Team

We often get contacted by potential customers that know they need some kind of help designing their software product or website – but they aren’t always sure how a UX Team fits in. Sometimes a client may have their own development team that they have been trying to stretch into UX designers. Others have a graphic design team that they have been leaning on to fill the role of a UX Team. The most common tipping point that causes a client to finally reach out for help is when their product is either found to be unusable by its users or their site is not converting visitors into paying customers.

To help provide some guidance on who, what and why you may need a user experience design team, I’ve compiled the following from personal experiences we’ve had with our clients. Read more

Why User Experience is More Than Just User Interface Design

If I’ve ever had the pleasure of working with you or for you, you’ve probably heard me preach on my soapbox more than once about how User Experience is so much more than just the design of a user interface. User Experience is, as the term implies, about everything and anything that can impact the experience a user has when interacting with a software product or website.  In this post I cover just two areas that can have a direct effect on a user’s experience that have nothing to do with UI design. Read more

Tortoise and the Hare

“Go Slow, To Go Fast” When Designing and Building Software

The concept is simple enough: Take the time to do something right the first time and you will inevitably complete the task faster and better than if you rushed it to “just get it done”. Read more