Hybrid Apps

What is a Hybrid App and When Should You Choose it?

/
Learn why many of the most popular apps available in app stores today, such Twitter, Uber, Instagram, Evernote and even the Apple App Store itself, are actually hybrids.

User Shadowing on The Trading Floor at Morgan Stanley

/
I spent a good amount of time shadowing users in the trenches, on the Morgan Stanley trading floor. My job was to not only observe how users perform their jobs but to also stay out of the way.

Sometimes, To See "The Big Picture", You Need To Draw A Big Picture

/
To truly understand and design the best possible information architecture for an app or website, find the biggest whiteboard in your office and start drawing.

Who, What and Why You Need a User Experience Design Team

/
Sometimes a client may have their own development team that they have been trying to stretch into UX designers.

Why User Experience is More Than Just User Interface Design

/
User Experience is, as the term implies, about everything and anything that can impact the experience a user has when interacting with a product or website.
Healthcare.gov fail

The Healthcare.gov AbomiNation

/
CGI Federal, the development firm responsible for the botched Healthcare.gov launch, was either greedy, incompetent or both when it came to managing scope and expectations for what could realistically be accomplished within the unrealistic deadline they were given.

What Is Responsive Web Design?

/
Responsive Web Design is designing and coding the front-end of a website or app so that the layout "responds" or automatically adjusts (using CSS) to a layout that is optimized for user's display size.
Tortoise and the Hare

“Go Slow, To Go Fast” When Designing and Building Software

/
The concept is simple enough: Take the time to do something right the first time and you will inevitably complete the task faster and better than if you rushed it to “just get it done”.
Tons of features or Fewer features? Less is More.

Less Really Does Equal More (Users)

/
It seems almost impossible for most software and website companies to resist the urge to add the kitchen sink of features and functions to their products. To this, I say, "Stop the madness!"
Usability Focus Group

Focus Groups Vs Usability Testing

/
Focus Groups and Usability Tests are often mistaken as being the same thing when in reality they really could not be more different.