Who, What and Why You Need a User Experience Design Team

We often get contacted by potential customers that know they need some kind of help designing their software product or website – but they aren’t always sure how a UX Team fits in. Sometimes a client may have their own development team that they have been trying to stretch into UX designers. Others have a graphic design team that they have been leaning on to fill the role of a UX Team. The most common tipping point that causes a client to finally reach out for help is when their product is either found to be unusable by its users or their site is not converting visitors into paying customers.

To help provide some guidance on who, what and why you may need a user experience design team, I’ve compiled the following from personal experiences we’ve had with our clients. Read more

Why User Experience is More Than Just User Interface Design

If I’ve ever had the pleasure of working with you or for you, you’ve probably heard me preach on my soapbox more than once about how User Experience is so much more than just the design of a user interface. User Experience is, as the term implies, about everything and anything that can impact the experience a user has when interacting with a software product or website.  In this post I cover just two areas that can have a direct effect on a user’s experience that have nothing to do with UI design. Read more

User Shadowing on The Trading Floor at Morgan Stanley

For about four months, I had the pleasure of working on an exciting new project for Morgan Stanley. The details of the project can not be disclosed for obvious confidentiality reasons but I can speak in general terms about the experience. As with most UX projects, we like to spend as much time as we can observing users in their natural work environments while they perform their daily activities. In the case of Morgan Stanley, this meant spending a good amount of time in the trenches, on the trading floor, sitting with the traders and sales reps. My job was to not only observe the users but also build a sense of empathy for how they perform all their job activities. In fact, one of the main purposes of user shadowing is to build empathy so that you can see your design through the eyes of the users. Read more

Healthcare.gov fail

The Healthcare.gov AbomiNation

A Lesson In How Not To Make Software

The recent failed rollout of Healthcare.gov is riddled with so many issues that it’s hard for the average American to comprehend why it happened and who is to blame. Even the mainstream news reports appear to be confused and scattered about what caused this #EpicFail. Read more

To See “The Big Picture”, Sometimes You Need To Draw A Big Picture

To truly understand and design the best possible information architecture for an app or website, find the biggest whiteboard in your office and start drawing.

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What Is Responsive Web Design?

Responsive Web Design is designing and coding the front-end of a website or app so that the layout “responds” or automatically adjusts (using CSS) to a layout that is optimized for user’s display size. Read more

Tortoise and the Hare

“Go Slow, To Go Fast” When Designing and Building Software

The concept is simple enough: Take the time to do something right the first time and you will inevitably complete the task faster and better than if you rushed it to “just get it done”. Read more

Tons of features or Fewer features? Less is More.

Less Really Does Equal More (Users)

It seems almost impossible for most software and website companies to resist the urge to add the kitchen sink of features and functions to their products. To this, I say, “Stop the madness!” Read more

Usability Focus Group

Focus Groups Vs Usability Testing

Focus Groups and Usability Tests are often mistaken as being the same thing when in reality they really could not be more different. So, before deciding which to use, it is very important that all parties involved are on the same page in regards to the differences between each test and the expectations of what you are looking to get out of each.

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ROI of User Experience

The ROI of User Experience (Video)

This is a great video from Susan Weinschenk (Chief of UX Strategy at HFI), which illustrates what many of us UX professionals preach on a regular basis—the value of User Experience. Read more