To a user, a hybrid app is almost indistinguishable from a native app. They look and feel like native apps and users can find them in the App Store. Hybrid mobile apps allow users to take photos, track physical activity, receive push notifications, and more. Many of the most popular apps available in app stores today are actually hybrids. Twitter, Uber, Instagram, Evernote and even the Apple App Store itself are hybrid apps*.
For about four months, I had the pleasure of working on an exciting new project for Morgan Stanley. The details of the project can not be disclosed for obvious confidentiality reasons but I can speak in general terms about the experience. As with most UX projects, we like to spend as much time as we can observing users in their natural work environments while they perform their daily activities. In the case of Morgan Stanley, this meant spending a good amount of time in the trenches, on the trading floor, sitting with the traders and sales reps. My job was to not only observe the users but also build a sense of empathy for how they perform all their job activities. In fact, one of the main purposes of user shadowing is to build empathy so that you can see your design through the eyes of the users. Read more
We often get contacted by potential customers that know they need some kind of help designing their software product or website – but they aren’t always sure how a UX Team fits in. Sometimes clients have their own development team that they have been trying to stretch into User Experience designers. Other times, they have a graphic design team or ad agency that they have been leaning on to fill the role of a UX Team. The most common tipping point that causes a client to finally reach out for help is when their product is either found to be unusable by its users or their website is not converting visitors into paying customers.
To truly understand and design the best possible information architecture for an app or website, find the biggest whiteboard in your office and start drawing.
If I’ve ever had the pleasure of working with you or for you, you’ve probably heard me preach on my soapbox more than once about how User Experience is so much more than just the design of a user interface. User Experience is, as the term implies, about everything and anything that can impact the experience a user has when interacting with a software product or website. In this post I cover just two areas that can have a direct effect on a user’s experience that have nothing to do with UI design. Read more
A Lesson In How Not To Make Software
The recent failed rollout of Healthcare.gov is riddled with so many issues that it’s hard for the average American to comprehend why it happened and who is to blame. Even the mainstream news reports appear to be confused and scattered about what caused this #EpicFail. Read more
Responsive Web Design is designing and coding the front-end of a website or app so that the layout “responds” or automatically adjusts (using CSS) to a layout that is optimized for user’s display size. Read more
The concept is simple enough: Take the time to do something right the first time and you will inevitably complete the task faster and better than if you rushed it to “just get it done”. Read more
It seems almost impossible for most software and website companies to resist the urge to add the kitchen sink of features and functions to their products. To this, I say, “Stop the madness!” Read more
Focus Groups and Usability Tests are often mistaken as being the same thing when in reality they really could not be more different. So, before deciding which to use, it is very important that all parties involved are on the same page in regards to the differences between each test and the expectations of what you are looking to get out of each.