But First, Prototype – Correcting Mistakes Before They're Made

/
Sometimes ideas sound great in theory, but don’t work well in practice. That’s why prototyping with actual users is essential.

Sometimes, To See "The Big Picture", You Need To Draw A Big Picture

/
To truly understand and design the best possible information architecture for an app or website, find the biggest whiteboard in your office and start drawing.
Hidden Email Preheaders

The Disappearing Email Preheader

/
For the last few years, marketers have used 'teaser text' to give users a sneak peak of an email's content. Learn why we've found that the teaser text is often invisible in email today.

E-commerce Shopping Cart Usability Research Findings

/
In this research article, they discuss how you should provide features that allow shoppers make easy, final purchase decisions.

How UX Design Plays a Vital Role in Preventing Medical Errors

/
Designers, clinicians, psychologists, and human factors experts all focus on studying and designing solutions that could reduce medical mistakes made in hospitals
User Experience Return On Investment (ROI)

Every Dollar Invested In Ease Of Use Returns $10 To $100

/
For developers and manufacturers, the advantages of creating usable products far outweigh the costs. The rule of thumb: Every dollar invested in ease of use returns $10 to $100. - IBM
Sketch. Prototype. Test. Repeat.

The UX Process and UX Design Principles

/
A web application’s design and usability is just as important as that application’s functionality. If users can’t immediately figure out how to use a web application, then we haven’t done our job correctly.
Godaddy Blur Test

The Blur Test: Go Daddy

/
The Blur Test is an old art school technique used to reveal a design’s focal point and visual hierarchy. Let’s see how Go Daddy holds up to The Blur Test.
Usability Focus Group

Focus Groups Vs Usability Testing

/
Focus Groups and Usability Tests are often mistaken as being the same thing when in reality they really could not be more different.
ROI of User Experience

The ROI of User Experience (Video)

/
This is a great video from Susan Weinschenk (Chief of UX Strategy at HFI), which illustrates what many of us UX professionals preach on a regular basis—the value of User Experience.