But First, Prototype – Correcting Mistakes Before They’re Made

Source: quotesondesign.com

Sometimes ideas sound great in theory, but don’t work well in practice. That’s why prototyping with actual users is essential. We usually think of prototyping in terms of software, but it has real world applications, too.

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Sometimes, To See “The Big Picture”, You Need To Draw A Big Picture

To truly understand and design the best possible information architecture for an app or website, find the biggest whiteboard in your office and start drawing.

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The Disappearing Email Preheader

For the last few years, marketers have used ‘teaser text’ to give users a sneak peak of an email’s content. Email clients on mobile as well as desktop devices pull that teaser text from the first line of the email body. Lately, we’ve found that the teaser text is often invisible in the email. Knowing that 56% of emails are opened on mobile devices1, we can guess why.

1Source: https://litmus.com/blog/mobile-friendly-email-september-2016-email-market-share

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E-commerce Shopping Cart Usability Research Findings

The Nielsen Norman Group just release the results of a Shopping Cart Usability study called “Decision Making in the E-Commerce Shopping Cart: 4 Tips for Supporting Users“. Read more

How UX Design Plays a Vital Role in Preventing Medical Errors

In a recent article published in Fast Company’s Co. Design, Jonathan West of the Helen Hamlyn Centre for Design was interviewed about a project he worked on called DOME (short for “Designing Out Medical Error”). The entire DOME team is comprised of designers, clinicians, psychologists, and human factors experts all focused on studying and designing solutions that could reduce medical mistakes made in hospitals. What is especially interesting is how the article sights many of the same methods and activities UX Team often uses on our software design projects Read more

Every Dollar Invested In Ease Of Use Returns $10 To $100

For most of my career, I have been standing on my soapbox preaching the importance of User Experience to anyone that would listen. Usually it’s during an initial sales presentation where I’m trying to convince a client why they should spend more time and focus on the upfront design work of their software because it will save them a ton of time and money on the development work. Read more

The UX Process and UX Design Principles

A web application’s design and usability is just as important as that application’s functionality. If our clients, their users, their partners, and their vendors can’t immediately figure out how to use a web application, then we haven’t done our job correctly. Read more

The Blur Test: Go Daddy

The Blur Test is an old art school technique used to reveal a design’s focal point and visual hierarchy. Let’s see how Go Daddy holds up to The Blur Test. Read more

Focus Groups Vs Usability Testing

Focus Groups and Usability Tests are often mistaken as being the same thing when in reality they really could not be more different. So, before deciding which to use, it is very important that all parties involved are on the same page in regards to the differences between each test and the expectations of what you are looking to get out of each.

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The ROI of User Experience (Video)

This is a great video from Susan Weinschenk (Chief of UX Strategy at HFI), which illustrates what many of us UX professionals preach on a regular basis—the value of User Experience. Read more