But First, Prototype – Correcting Mistakes Before They’re Made

Source: quotesondesign.com

Sometimes ideas sound great in theory, but don’t work well in practice. That’s why prototyping with actual users is essential. We usually think of prototyping in terms of software, but it has real world applications, too.

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Hidden Email Preheaders

The Disappearing Email Preheader

For the last few years, marketers have used ‘teaser text’ to give users a sneak peak of an email’s content. Email clients on mobile as well as desktop devices pull that teaser text from the first line of the email body. Lately, we’ve found that the teaser text is often invisible in the email. Knowing that 56% of emails are opened on mobile devices1, we can guess why.

1Source: https://litmus.com/blog/mobile-friendly-email-september-2016-email-market-share

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Who, What and Why You Need a User Experience Design Team

We often get contacted by potential customers that know they need some kind of help designing their software product or website – but they aren’t always sure how a UX Team fits in. Sometimes a client may have their own development team that they have been trying to stretch into UX designers. Others have a graphic design team that they have been leaning on to fill the role of a UX Team. The most common tipping point that causes a client to finally reach out for help is when their product is either found to be unusable by its users or their site is not converting visitors into paying customers.

To help provide some guidance on who, what and why you may need a user experience design team, I’ve compiled the following from personal experiences we’ve had with our clients. Read more

Why User Experience is More Than Just User Interface Design

If I’ve ever had the pleasure of working with you or for you, you’ve probably heard me preach on my soapbox more than once about how User Experience is so much more than just the design of a user interface. User Experience is, as the term implies, about everything and anything that can impact the experience a user has when interacting with a software product or website.  In this post I cover just two areas that can have a direct effect on a user’s experience that have nothing to do with UI design. Read more

A/B and Multi-Variate Testing User Experience

If You’re Not A/B Testing, You’re Already Losing Money

What would a 46% increase in conversion rates mean in terms of additional revenue for your business or funds for your charity? What about a 32% decrease in bounce rates? A 12% increase of Time On Page? An 8% increase of Page Value? A 27% increase in sign-ups? Read more

Treat Your Ecommerce UX Like Your In-Store Sales Reps

If 10,000 pre-qualified, motivated customers came into your brick and mortar store each month and 75% of them walked out without buying anything, what would you do? Read more

User Shadowing on The Trading Floor at Morgan Stanley

For about four months, I had the pleasure of working on an exciting new project for Morgan Stanley. The details of the project can not be disclosed for obvious confidentiality reasons but I can speak in general terms about the experience. As with most UX projects, we like to spend as much time as we can observing users in their natural work environments while they perform their daily activities. In the case of Morgan Stanley, this meant spending a good amount of time in the trenches, on the trading floor, sitting with the traders and sales reps. My job was to not only observe the users but also build a sense of empathy for how they perform all their job activities. In fact, one of the main purposes of user shadowing is to build empathy so that you can see your design through the eyes of the users. Read more

How UX Design Plays a Vital Role in Preventing Medical Errors

In a recent article published in Fast Company’s Co. Design, Jonathan West of the Helen Hamlyn Centre for Design was interviewed about a project he worked on called DOME (short for “Designing Out Medical Error”). The entire DOME team is comprised of designers, clinicians, psychologists, and human factors experts all focused on studying and designing solutions that could reduce medical mistakes made in hospitals. What is especially interesting is how the article sights many of the same methods and activities UX Team often uses on our software design projects Read more

Why Self-Doubt and Empathy are Ideal Traits for UX Designers

Like most jobs, UX designers need to posses certain skills in order to do their job effectively but there are also certain personality traits that can help someone make the leap from a good UX designer to a great UX designer. Those traits are self-doubt and empathy. Read more

User Experience Return On Investment (ROI)

Every Dollar Invested In Ease Of Use Returns $10 To $100

For most of my career, I have been standing on my soapbox preaching the importance of User Experience to anyone that would listen. Usually it’s during an initial sales presentation where I’m trying to convince a client why they should spend more time and focus on the upfront design work of their software because it will save them a ton of time and money on the development work. Read more