While doing some keyword research in Google Trends for our website (which I highly recommend), I discovered a very interesting and dramatic upward trend in the amount of “ux design” searches and “User experience design” topics since 2004. What I think this confirms is that more and more people are realizing just how important the user experience is for their business and products. We’ve certainly noticed it in not only the volume of leads we get but in the quality as well. People are simply more educated and need less convincing that they need to invest in UX in order to produce successful software products and website.
For about four months, I had the pleasure of working on an exciting new project for Morgan Stanley. The details of the project can not be disclosed for obvious confidentiality reasons but I can speak in general terms about the experience. As with most UX projects, we like to spend as much time as we can observing users in their natural work environments while they perform their daily activities. In the case of Morgan Stanley, this meant spending a good amount of time in the trenches, on the trading floor, sitting with the traders and sales reps. My job was to not only observe the users but also build a sense of empathy for how they perform all their job activities. In fact, one of the main purposes of user shadowing is to build empathy so that you can see your design through the eyes of the users. Read more
What would a 46% increase in conversion rates mean in terms of additional revenue for your business or funds for your charity? What about a 32% decrease in bounce rates? A 12% increase of Time On Page? An 8% increase of Page Value? A 27% increase in sign-ups? Read more
If 10,000 pre-qualified, motivated customers came into your brick and mortar store each month and 75% of them walked out without buying anything, what would you do? Read more
We often get contacted by potential customers that know they need some kind of help designing their software product or website – but they aren’t always sure how a UX Team fits in. Sometimes clients have their own development team that they have been trying to stretch into User Experience designers. Other times, they have a graphic design team or ad agency that they have been leaning on to fill the role of a UX Team. The most common tipping point that causes a client to finally reach out for help is when their product is either found to be unusable by its users or their website is not converting visitors into paying customers.
To truly understand and design the best possible information architecture for an app or website, find the biggest whiteboard in your office and start drawing.
For the last few years, marketers have used ‘teaser text’ to give users a sneak peak of an email’s content. Email clients on mobile as well as desktop devices pull that teaser text from the first line of the email body. Lately, we’ve found that the teaser text is often invisible in the email. Knowing that 56% of emails are opened on mobile devices1, we can guess why.
If I’ve ever had the pleasure of working with you or for you, you’ve probably heard me preach on my soapbox more than once about how User Experience is so much more than just the design of a user interface. User Experience is, as the term implies, about everything and anything that can impact the experience a user has when interacting with a software product or website. In this post I cover just two areas that can have a direct effect on a user’s experience that have nothing to do with UI design. Read more
In a recent article published in Fast Company’s Co. Design, Jonathan West of the Helen Hamlyn Centre for Design was interviewed about a project he worked on called DOME (short for “Designing Out Medical Error”). The entire DOME team is comprised of designers, clinicians, psychologists, and human factors experts all focused on studying and designing solutions that could reduce medical mistakes made in hospitals. What is especially interesting is how the article sights many of the same methods and activities UX Team often uses on our software design projects Read more