Why You Need a UX Team (Part 1)

We often get contacted by potential customers that know they need some kind of help designing their software product or website – but they aren’t always sure how a UX Team fits in. Sometimes clients have their own development team that they have been trying to stretch into User Experience designers. Other times, they have a graphic design team or ad agency that they have been leaning on to fill the role of a UX Team. The most common tipping point that causes a client to finally reach out for help is when their product is either found to be unusable by its users or their website is not converting visitors into paying customers.

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Sometimes, To See “The Big Picture”, You Need To Draw A Big Picture

To truly understand and design the best possible information architecture for an app or website, find the biggest whiteboard in your office and start drawing.

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Facebook Iterates Their Design. So Should You.

I just revisited a tweet I posted 300+ days ago, about Facebook’s redundant use of comment buttons, which I felt should be removed because the buttons cluttered the screen and carried too much visual weight. Read more