Small Refinements Can Lead To Big Revenue
Our Usability Tests helped us determine which design was the most usable but now we want to further optimize our design to see which variation can get more people to act. This is where A/B testing comes in. With A/B Testing we can run simultaneous tests of different versions of a single design on random sections of an audience to see which performs the best. With these tests, we will experiment with everything from simple text changes to color changes to subtle layout changes until we’ve reached a statistical significance and can declare a clear winner.
The true power of A/B Testing is revealed in the quick and dramatic impact it can have on increasing conversions and reducing bounce rates. The bottom line is, if you sell stuff online and you’re not doing A/B Testing, you’re already losing money.