If A Website Is Live But No One Can Find It, Does It Exist?
The goal of SEO is to maximize the number of visitors to a particular website by ensuring that the site appears high on the list of Search Engine Results Pages (SERPs). To do this, it is critical that your website implements, at a minimum, on-page SEO industry best practices to help your website get crawled and indexed properly by search engines. Once your site’s content is properly indexed by search engines, it can now have a greater opportunity to be found by the right visitors that are already searching for a site like yours.
Some of the most basic on-page SEO best practices are summed up in this 2007 video from Google’s own Matt Cutts: