This Google Ads #UXFAIL Is Costing Customers Thousands of Dollars
We don’t want to look like we’re picking on Google – but this UX Fail is actually costing businesses hundreds, if not thousands, of dollars each month.
Author Archive for: chris
Entries by
Presenting Evidence-Based Design Recommendations
Much the way a prosecutor presents evidence to help a jury reach a verdict, we as designers must present the evidence to support our designs recommendations. However, even if you have ample evidence, you still need to present the evidence in a clear, easy-to-understand manner otherwise you may not win your case.
Your User’s ‘Mental Model’ May Be Very Different Than Yours
When we use software, we subconsciously paint a mental model in our heads for how we believe the product should work. A misunderstanding of your user’s mental model could be catastrophic.
2016 Volvo XC60 Dashboard Design #UXFAIL
The design of the 2016 Volvo XC60 dashboard display clearly did not get the meticulous scrutiny it deserved because, when it comes to usefulness and usability, the dashboard readout design fails miserably.
“Where are my YouTube Videos?” #UXFAIL
If you’ve ever uploaded a video on YouTube, you may have found it difficult to find that video in your YouTube account later on after you’ve uploaded it. Google “Where are my YouTube Videos?” and you’ll find that this is not a unique ‘user issue’.
Why A Poor ‘Visual Hierarchy’ Will Destroy Your Software’s User Experience
“When everything appears important, nothing is important”. This quote still repeats in my head everyday — and for good reason.
Why The Google Places API Search Failed Our Usability Tests
Whenever we perform usability tests, we inevitably discover something we didn’t expect — which is exactly why we test. Read why our implementation of Google’s Places API for business searches failed our test.
5 Reasons Why You Should Hire A ‘Dedicated UX Team’
More and more of our clients are taking advantage of our ‘Dedicated UX Team’ engagement model whereby we carefully select and assign a group of UX resources to our client’s project(s) throughout the entire duration of our engagement.
5 Things The New Gmail Design Got Wrong
Google recently launched its revamped Gmail design and, while there many things they got right, there are some things we feel they got wrong — in just the left sidebar.
Why and How UX Designers Should Perform User Shadowing
User Shadowing is an extremely useful behavioral observation practice that is used by UX designers and researchers to learn how people perform day-to-day tasks within their natural environment.
