More and more of our clients are taking advantage of our ‘Dedicated UX Team’ engagement model whereby we carefully select and assign a group of UX resources to our client’s project(s) throughout the entire duration of our engagement.
Google recently launched its revamped Gmail design and, while there many things they got right, there are some things we feel they got wrong — in just the left sidebar.
User Shadowing is an extremely useful behavioral observation practice that is used by UX designers and researchers to learn how people perform day-to-day tasks within their natural environment.
I discovered a very dramatic upward trend in the amount of “ux design” searches and “User experience design” topics since 2004.
When you hire a UX Team, you don’t just get a team of great designers, you get all their collective experiences designing tons of other software products.
A good UX Team will utilize activities that will help drive the design of the user experience towards one that is focused on data — not opinions.
I spent a good amount of time shadowing users in the trenches, on the Morgan Stanley trading floor. My job was to not only observe how users perform their jobs but to also stay out of the way.
Often times, during UX activities, we uncover flaws in our client’s business that they were unaware of.
When your users or customers use your product, they do not think about how well the code was written — they think about performing tasks.
What would a 46% increase in conversion rates mean for your business? These are the types of real results that can be achieved through A/B Testing.
