Mobile Archives

What is a Hybrid App and When Should You Choose it?

April 7, 2017/in Mobile, Software Development /by Charraye Lemken

To a user, a hybrid app is almost indistinguishable from a native app. They look and feel like native apps and users can find them in the App Store. Hybrid mobile apps allow users to take photos, track physical activity, receive push notifications, and more. Many of the most popular apps available in app stores today are actually hybrids. Twitter, Uber, Instagram, Evernote and even the Apple App Store itself are hybrid apps*.

*Source: http://blog.venturepact.com/8-high-performance-apps-you-never-knew-were-hybrid/

The Disappearing Email Preheader

November 17, 2016/in Mobile, Rants, Usability, UX Design /by Charraye Lemken

For the last few years, marketers have used ‘teaser text’ to give users a sneak peak of an email’s content. Email clients on mobile as well as desktop devices pull that teaser text from the first line of the email body. Lately, we’ve found that the teaser text is often invisible in the email. Knowing that 56% of emails are opened on mobile devices¹, we can guess why.

¹Source: https://litmus.com/blog/mobile-friendly-email-september-2016-email-market-share

Why I Switched From Droid to iPhone

May 20, 2014/in Mobile, Technology /by Chris Gieger

In January of 2012, I wrote an article titled “Why I Chose Droid Vs iPhone“. Well, I recently became eligible for an upgrade – so I thought I’d write a new article on why I completely reversed my decision and bought an iPhone 5S this time instead of a Droid. Read more

What is a Hybrid App and When Should You Choose it?

The Disappearing Email Preheader

Why I Switched From Droid to iPhone

What Is Responsive Web Design?

Simultaneous Photos of Google Street View Car Photographing Bystander while Bystander Photographs Google.

Why I Chose Droid Vs iPhone