Designing the path of least resistance
Getting a user from Point A to Point B may not always be a straight line, but it should still follow the path of least resistance. Deciding where content, features and functions reside and how a user will get to them within an interface is critical to good design.
Before we even think about the visuals and graphics, we focus on ways to maximize usability through meticulous Information Design. Some key exercises we perform can include:
Card sorting is a very simple, yet incredibly useful, exercise that helps us gain valuable insight into exactly how users logically group or categorize content. The commonalities that begin to reveal themselves between each test subject help us determine the best way to design a website or app’s navigation structure.
Recent Web and Mobile UX Design and Development Projects
We design and develop software and website user experiences for a wide-range of clients in many different industries.