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Transforming Selective’s Word Document Template into an interactive form for documenting underwriting decisions. 

Selective Documentation Overview

When making underwriting decisions, it’s important that the reasoning and justification is documented accurately and consistently. Prior to our redesign, Selective handled underwriting documentation using Microsoft Word documents. 

With the new web-based form, underwriters and their assistants can easily collaborate, working on the same documentation simultaneously. Sharing is a snap, since it’s accessible from a link within the quote. Clearly defined questions and helpful insights help make the documentation more consistent across quotes and underwriters.


Eliminate Redundant Data Entry

Steer underwriters to document the reasons for their decisions rather than duplicate the content already in the quote.

Encourage Documentation While Quoting

Structure the process in such a way that it mimics the quote flow to make it easy to document and quote at the same time.

Better Collaboration

Simplify collaboration efforts and year-over-year handoff process.

Evidence Gathering


  • Discover the decision-making that goes into the underwriting process
  • Explore the daily tasks and challenges each persona experiences while documenting underwriting decisions
  • Understand business rules and needs as they pertain to underwriting documentation
  • Learn how users logically group documentation topics together to organize the screens and information


  • Teamwork sessions with stakeholders
  • UX audit
  • User shadowing and interviews
  • Card sort study
  • Usability testing

Key Findings

Inline References and Guidance

During user shadowing, underwriters and account managers expressed frustration with manually typing info into documentation already available in the quote. Placing this reference material next to the analysis helps separate data from the analysis and provides useful information to reference when documenting decisions.

Automatic Saving

Usability testing revealed users felt anxious and skeptical about whether their progress was being saved. To help users feel confident, we introduced an automatic saving feature and animation to indicate the information is constantly being saved.

Design Ideation

UX Team conducted a card sort study to inform the structure of the site. Topics grouped with a high level of agreement became the top-level navigation.

Information Architecture

List of application items categorized by the percent of agreement found in the card sort results.
Card Sort Results
Selective Documentation Sitemap

Visual Design


We converted the Figma designs into a high-fidelity Angular prototype, which we handed off to Selective as development-ready assets.

figma to angular icons


As we set out to test the new design in the coming months, our strategy hinges on engaging users through comprehensive interviews. These interviews will spotlight the redesigned interface, allowing us to observe firsthand how users interact with each step, from navigating the interface to utilizing its features.

By keenly observing their interactions and carefully noting their feedback, we’ll refine the design iteratively, ensuring that it aligns seamlessly with user expectations. These interviews serve as our compass, guiding the final tweaks needed to craft an interface that’s not just user-friendly but tailored precisely to meet the diverse needs of our users.

As users acclimate to the new design and overcome the learning curve, they’ll discover a more intuitive and responsive system. Any initial discomfort will give way to a seamless experience, empowering users to navigate swiftly, perform tasks efficiently, and accomplish goals faster than before.

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