Our evidence-based UX design process

A handwritten note saying: It all starts with research.

STEP 1

Research

Research is the foundation of any project. Our main goal is to understand every aspect of your users, business, and your industry.

It provides a deep understanding of user needs, behaviors, and pain points, which informs design decisions and ensures the creation of intuitive and effective user interfaces.

STEP 2

Form insights

Once we’ve learned about your business, your competitors, and your users, we can begin designing the user experience. This includes everything from designing how users will navigate to the design of key screens.

A handwritten note saying: Insights inform the design.

STEP 3

Design

We start formulating ideas to meet the needs of users – all guided by evidence we gathered. Our visual designs also focus on information design, which is an integral part of the user experience.

STEP 4

Prototype

Once we feel confident in our design direction, we will transform those visual designs into interactive, realistic previews to use in the testing phase.

STEP 5

Validate

To make sure our design is great before investing time and money into development, we test how your users interact with the prototype to uncover any flaws. There are many ways to test, but the one commonality is they all involve using your real users.