Usability Testing

Usability testing helps us evaluate how real users interact with our designs. We uncover pain points, validate assumptions, and identify areas for improvement. This iterative process refines the design and ensures that the final product meets user needs and expectations.

Usability Testing Solutions

Both types of usability testing offer unique benefits and insights, and the choice of method depends on factors such as project goals, timeline, budget, and available resources. Since each test is customized to align with your goals, we can gather actionable insights that drive better, more user-friendly designs.

Moderated testing

Our team moderator leads one-on-one live sessions with test participants, instructing them to perform a series of tasks. We ask participants to think aloud, allowing us to clarify any confusion or provide additional context as they interact with the design. Since sessions are recorded, we can analyze results after testing and share feedback with stakeholders.

Unmoderated testing

Using an online testing tool, our team sets up a test where participants receive instructions and tasks to complete independently. The test is accessed with the link provided to participants, allowing them to take it at their convenience. Once the test is completed, we analyze the recordings to gather insights.

Although unmoderated testing is more cost-effective and efficient, it may not offer the same depth of insights as moderated testing.

Testing with just 5 users can uncover around 85% of usability problems.

Source: Nielsen Norman Group

What you’ll get

Catch issues early

Identify problems before development begins, saving time, money, and rework by fixing what truly matters.

Improve what matters most

Reveal hidden opportunities to refine user flows, enhance clarity, and strengthen the overall product experience.

Reduce support & boost satisfaction

Lower support tickets and frustration by creating a product that feels intuitive—leading to happier, more confident users.

Our research workflow

Prototype

Low, high-fidelity, or front-end prototypes lay the groundwork for testing

Test

Recruit participants, write scripts, setup prototype flows, execute tests

Analyze

Identify pain points and opportunities for improvement

Refine

Improve designs based on test findings to offer the best user experience

FAQs

What is usability testing, and why is it important?

Usability testing is a research method that evaluates how real users interact with your product by observing them complete specific tasks. It helps identify pain points, validate design decisions, and uncover opportunities to improve the overall user experience.

What’s the difference between moderated and unmoderated testing?

In moderated testing, a facilitator guides each participant through tasks in a live one-on-one session. This lets us ask follow-up questions and get deeper insights. In unmoderated testing, participants complete tasks on their own through an online testing tool. It’s faster, more cost-effective, and reaches a larger group of users.

Which type of testing is right for me?

Moderated testing is best when you need to understand why users struggle, especially with complex workflows. Unmoderated testing works well for quick feedback on specific features or when you need input from more users. We’ll help you choose the right fit based on your goals.

What does the usability testing process look like?

We prepare the prototype, run sessions with real users, identify pain points, and improve the design based on what we learn.

Define goals, scope and users
Plan logistics, tools & test setup
Create tasks, scenarios, and scripts
Recruit and schedule
Facilitate sessions
Analyze and synthesize results
Report results

Do I need a finished product to run usability testing?

No. We can test anything from early low-fidelity prototypes to high-fidelity designs or a live product. Testing early is often the best way to catch issues before development begins.

Who are the participants, and do you handle recruiting?

Participants are your current customers, prospective users, or internal employees. You can bring your own participants, or we can recruit them through a third-party service at an additional cost. Either way, we handle the scheduling and session guides, so your team can stay focused.

How many participants do you need?

For moderated testing, we typically work with 5–8 participants. Research by Nielsen Norman Group shows that testing with just 5 users can uncover about 85% of usability problems. Unmoderated testing can include a larger group.

What will I receive after testing is completed?

You’ll receive a usability test findings and recommendations report based on the tests we conducted. It covers where users struggled and why, along with clear ways to improve your product. Your team can use it to make informed decisions before moving into development.

If usability matters to you, start with this checklist

A practical, easy-to-use checklist designed to guide you through the core steps of effective usability testing. Use it to plan sessions, observe user behavior, and uncover the insights you need to improve your product’s experience.

Note: This resource provides general guidance and is not a substitute for in-depth research planning. Always adapt your usability testing approach to your product, audience, and goals.