We believe all design decisions should be driven by business and user needs, data, design principles and years of experience designing a wide range of software applications and websites — not by opinions or aesthetic tastes.
We believe the User Experience IS the product because, if you don’t have a good user experience, you don’t have a product.
We don’t believe pretty pictures make good design; we believe good design can be proven by how it is used. We believe opinions and egos often get in the way of achieving good designs. We take great pride in our work – but we don’t let our pride get in the way of making good design decisions.