In Part 4 of this series on “Why You Need a UX Team“, we emphasize how your users see the User Experience as your product.
To Your Users, The User Experience IS The Product
When your users or customers use your product, they do not think about how well the code was written — they think about performing tasks and if they struggle to perform them, they are left with a negative user experience. In fact, often times a successful design goes unnoticed because it doesn’t get in the way of the user and the tasks they’re trying to perform. Even those a majority of the work goes into building the back-end code, it is simply expected to work and the users never give it a thought – but if the front-end design is flawed, you won’t attract or retain users. Therefore, you won’t have a product. So if your users perceive the UX as the product, shouldn’t you invest a proportional amount in making sure the UX is the best it can be?