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selectwisely logo

SelectWisely sells customized translation and food allergy products for travelers.

selectwisey Home Screen on mobile and web

SelectWisely Overview

We created their new e-commerce website with a mobile-friendly, responsive design using the Bootstrap framework and a custom-developed shopping cart. We also redesigned and recategorized the SelectWisely product lines to make it easier for users to shop and purchase products.

In addition, we re-positioned the SelectWisely brand by elevating its key competitive differentiators and making it known for providing clear, accurate translations on durable, travel-size cards.

SelectWisely continues to work with UX Team to add new features to its website, create marketing assets, and even redesign all of its translation cards.

Evidence Gathering

Purpose

  • Mobile-friendly
  • Streamline the shopping experience

Activities

  • Business Strategy
  • Product Design
  • Information Design
  • Usability Testing
  • Responsive Front-End Development
  • A/B Testing
  • Google AdWords Campaigns
  • Landing Pages
  • Affiliate Ad Banners

Development

We converted the mockups into a code based HTML-CSS web-app.

mockup to html and css icons

Conclusion

The revamped e-commerce site for SelectWisely elevates user experience and brand positioning. With improved navigation and emphasis on clear translations, it enhances accessibility and communicates the brand’s unique value. Ongoing efforts will strengthen its position as a top provider of travel translation solutions.

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