selectwisely logo

SelectWisely sells customized translation and food allergy products for travelers.

selectwisey Home Screen on mobile and web

SelectWisely Overview

We created their new e-commerce website with a mobile-friendly, responsive design using the Bootstrap framework and a custom developed shopping cart. We also re-designed and re-categorized the SelectWisely product lines to make them easier for users to shop and purchase products.

In addition, we re-positioned the SelectWisely brand by elevating its key competitive differentiators and making it known for providing clear, accurate translations on durable, travel-size cards.

Now, we are re-designing all its products, adding new features to the website and creating marketing assets for their affiliate program and social media efforts.

Evidence Gathering


  • Mobile-friendly 


  • Business Strategy
  • Product Design
  • Information Design
  • Usability Testing
  • Responsive Front-End Development
  • A/B Testing
  • Google AdWords Campaigns
  • Landing Pages
  • Affiliate Ad Banners


We converted the mockups into a code based HTML-CSS web-app.

mockup to html and css icons


The revamped e-commerce site for SelectWisely elevates user experience and brand positioning. With improved navigation and emphasis on clear translations, it enhances accessibility and communicates the brand’s unique value. Ongoing efforts will strengthen its position as a top provider of travel translation solutions.

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