We don't want to look like we're picking on Google - but this UX Fail is actually costing businesses hundreds, if not thousands, of dollars each month.
https://www.uxteam.com/wp-content/uploads/2020/07/google-ads-fail-feaured-image.png295845Chris Giegerhttps://www.uxteam.com/wp-content/uploads/2014/05/ux-team-logo.pngChris Gieger2020-07-30 17:00:032020-07-30 18:34:41This Google Ads #UXFAIL Is Costing Customers Thousands of Dollars
Much the way a prosecutor presents evidence to help a jury reach a verdict, we as designers must present the evidence to support our designs recommendations. However, even if you have ample evidence, you still need to present the evidence in a clear, easy-to-understand manner otherwise you may not win your case.
When we use software, we subconsciously paint a mental model in our heads for how we believe the product should work. A misunderstanding of your user's mental model could be catastrophic.
https://www.uxteam.com/wp-content/uploads/2019/07/mental-model.jpg295845Chris Giegerhttps://www.uxteam.com/wp-content/uploads/2014/05/ux-team-logo.pngChris Gieger2019-07-25 15:59:332019-07-26 08:57:14Your User's 'Mental Model' May Be Very Different Than Yours
The design of the 2016 Volvo XC60 dashboard display clearly did not get the meticulous scrutiny it deserved because, when it comes to usefulness and usability, the dashboard readout design fails miserably.
If you've ever uploaded a video on YouTube, you may have found it difficult to find that video in your YouTube account later on after you've uploaded it. Google "Where are my YouTube Videos?" and you'll find that this is not a unique 'user issue'.
https://www.uxteam.com/wp-content/uploads/2019/07/youtube-uxfail-1.jpg295845Chris Giegerhttps://www.uxteam.com/wp-content/uploads/2014/05/ux-team-logo.pngChris Gieger2019-07-16 13:04:082019-07-16 13:26:23"Where are my YouTube Videos?" #UXFAIL
"When everything appears important, nothing is important". This quote still repeats in my head everyday — and for good reason.
https://www.uxteam.com/wp-content/uploads/2019/07/visual-hierarchy-3.png295845Chris Giegerhttps://www.uxteam.com/wp-content/uploads/2014/05/ux-team-logo.pngChris Gieger2019-07-11 14:24:022019-07-11 17:29:21Why A Poor 'Visual Hierarchy' Will Destroy Your Software's User Experience