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Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment.

laptop with home screen for hasbro

Hasbro Overview

Through our partnership with a software development firm, Digital Primates, UX Team was hired to design a video management and playback User Experience. This new software was to be used in Hasbro corporate lobbies and conference rooms. The software integrates with a large repository of Hasbro video assets and attributes. The front-end enables users to create, select, and play videos from playlists or channel to run on specific displays.

Evidence Gathering


  • Internal App


  • Visioning
  • Information Design
  • Visual Design
  • Responsive Front-end Development


We converted the mockups into a code-based HTML-CSS web app.

mockup to html and css icons


The video management and playback software deployed in Hasbro seamlessly integrates with their extensive repository of video assets. Offering intuitive front-end controls, users can effortlessly curate playlists and channels for specific displays, enhancing the overall visual experience across Hasbro’s facilities.

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