Stand together logo

Stand Together is a 501(c)(3) nonprofit organization that empowers and supports communities to tackle our country’s biggest problems.

send together overview screen for school foundation

Stand Together Overview

In our recent collaboration with Stand Together, we undertook the challenge of crafting a campaign-aligned landing page/site. The mission was to diminish existing bounce rates and, more importantly, captivate, engage, and inspire the target audience towards specific actions. Aligned with the project’s key messages, our design focused on reinforcing the narrative that Stand Together and its partners boldly lead the charge in reimagining the purpose of education for every child in the United States. We also highlighted the transformative initiatives of innovative social entrepreneurs, emphasizing the numerous opportunities for education changemakers to engage with the content and community.


Enhance Engagement and Interaction

Increase user engagement with the landing page/site by providing interactive elements and compelling content.

Optimize Call-to-Action (CTA) Effectiveness

Improve the conversion rates for desired actions like newsletter signups, event attendance, and requests for more information.

Reduce Bounce Rates and Enhance User Retention

Decrease bounce rates and increase the time users spend on the landing page/site.

overview mobile screen for Stand together education campaign
overview web screen for Stand together education campaign
newsletter web signup screen for Stand together education campaign
newsletter mobile signup screen for Stand together education campaign

Evidence Gathering


  • Implement a visually appealing and intuitive design that aligns with the branding and key messages.
  • Engage the community with the content and be part of their vision.
  • Optimize conversion pathways, and ultimately contributing to the success of the larger K-12 audience strategy.


  • Teamwork sessions with stakeholders
  • Competitive analysis

Key Findings

CTA in the menu

Evidence from eye-tracking studies, user behavior research, and industry best practices supports the placement of a newsletter sign-up CTA in the menu for enhanced visibility, accessibility, and overall improved user experience.

screen for Stand together education campaign, highlighting the join newsletter button
Stand together education campaign screen highlighting the newsletter form

Newsletter signup

  • Persuasive content: They convince people to sign up for your newsletter.
  • Prominent location: People can only sign up if they see the form.
  • Compliant: The form needs to be compliant with regulations like GDPR.

Visual Design


Conversion Optimization

Implementation of strategic CTAs, including a newsletter sign-up in the menu, aligns with industry best practices, enhancing conversion rates for desired actions.

Key Message Reinforcement

The design effectively communicates Stand Together’s key messages, emphasizing the transformative initiatives in education and opportunities for education changemakers.

User-Centric Design

Anticipating user needs and simplifying the user journey, the design minimizes friction and enhances overall satisfaction, contributing to a positive user-centric experience.

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