The “MySelective” mobile app and web portal is used by Selective Insurance customers to view policies, manage claims, and pay bills.
Selective Overview
This was the first of over 30 projects that Selective Insurance has hired UX Team to perform.
UX Team led several Team Work Sessions with the Selective product team and executive stakeholders to fully understand the needs and vision of the new MySelective app. Then, after performing extensive research and numerous iterations of wireframes, we developed a non-functional prototype and HTML/CSS assets for the Selective development team.
Evidence Gathering
Purpose
Accessing important policy information
Making payments
Live Chat with service experts
Reporting and checking the status of claims (with photos)
Scheduling auto glass claim repairs
Finding local or Selective-preferred body shops
Contacting independent agents
Accessing 24/7 roadside assistance
Viewing or downloading replacement auto ID cards
Requesting a Certificate of Insurance (COI)
Activities
Team Work Sessions
User Shadowing
Competitors Research
User Personas
Information Design
Wireframing
Visual Design Mockups
Prototyping
Usability Testing
Front-end Development
Design Ideation
Information Architecture
Development
We converted the mockups into a code based HTML-CSS.
Conclusion
UX Team’s redesign of the MySelective mobile app and web portal resulted in an award-winning user experience design that garnered recognition with the 2020 Summer Awards for Best Mobile App Design. These achievements highlight a commitment to enhancing usability and customer satisfaction in the insurance industry.