selective white logo

The “MySelective” mobile app and web portal is used by Selective Insurance customers to view policies, manage claims, and pay bills.

web selective image with billing and claims

Selective Overview

2020 Summer Awards Platinum AwardBest Mobile App Design

This was the first of over 30 projects that Selective Insurance has hired UX Team to perform. 

UX Team lead several Team Work Sessions with the Selective product team and executive stakeholders to fully understand the needs and vision of the new MySelective app. Then, after performing extensive research and numerous iterations of wireframes, we developed a non-functional prototype and HTML/CSS assets for the Selective development team.

mobile selective image with billing and claims

Evidence Gathering


  • Accessing important policy information
  • Making payments
  • Live Chat with service experts
  • Reporting and checking the status of claims (with photos)
  • Scheduling auto glass claim repairs
  • Finding local or Selective-preferred body shops
  • Contacting independent agents
  • Accessing 24/7 roadside assistance
  • Viewing or downloading replacement auto ID cards
  • Requesting a Certificate of Insurance (COI)


  • Team Work Sessions
  • User Shadowing
  • Competitors Research
  • User Personas
  • Information Design
  • Wireframing
  • Visual Design Mockups
  • Prototyping
  • Usability Testing
  • Front-end Development
mobile selective image with billing and claims
policy details screen with insurance info for the autos
selective info claims screen
my agent

Design Ideation

Information Architecture

selective sitemap


We converted the mockups into a code based HTML-CSS.

mockup to html and css icons


2020 Summer Awards Platinum AwardBest Mobile App DesignUX Team’s redesign of the MySelective mobile app and web portal resulted in an an award-winning user experience design that garnered recognition with the 2020 Summer Awards for Best Mobile App Design. These achievements highlight a commitment to enhancing usability and customer satisfaction in the insurance industry.

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