SelectWisely sells customized translation and food allergy products for travelers.
SelectWisely Overview
We created their new e-commerce website with a mobile-friendly, responsive design using the Bootstrap framework and a custom-developed shopping cart. We also redesigned and recategorized the SelectWisely product lines to make it easier for users to shop and purchase products.
In addition, we re-positioned the SelectWisely brand by elevating its key competitive differentiators and making it known for providing clear, accurate translations on durable, travel-size cards.
SelectWisely continues to work with UX Team to add new features to its website, create marketing assets, and even redesign all of its translation cards.
Evidence Gathering
Purpose
Mobile-friendly
Streamline the shopping experience
Activities
Business Strategy
Product Design
Information Design
Usability Testing
Responsive Front-End Development
A/B Testing
Google AdWords Campaigns
Landing Pages
Affiliate Ad Banners
Development
We converted the mockups into a code based HTML-CSS web-app.
Conclusion
The revamped e-commerce site for SelectWisely elevates user experience and brand positioning. With improved navigation and emphasis on clear translations, it enhances accessibility and communicates the brand’s unique value. Ongoing efforts will strengthen its position as a top provider of travel translation solutions.