User Research

Take the first step in building a strong foundation of data-driven insights. By gathering evidence, you can make smarter, more strategic design decisions.

Comprehensive user research for smarter design decisions

We provide a range of research methods to uncover valuable insights about your users and competitors. From interviews and usability testing to card sorting, treejacks, and UX audits, our tailored studies help refine experiences and guide smarter, evidence-based, design decisions.

Studies we perform

User interviews

We conduct one-on-one interviews with your users to gain insights into their backgrounds, needs, and pain points when using your product.

Stakeholder interviews

In these one-on-one interviews, we talk to stakeholders to understand business goals, concerns, and potential challenges to your product’s success.

User shadowing

A team member will observe users interacting with your product in their natural environment (at the office, in the field, or at home) while completing their daily tasks.

Surveys

Surveys are a quick way to gather high-level insights into user behavior and feedback, which can help prioritize improvements and future product enhancements.

Usability testing

By observing users perform tasks, we can understand how they interact with your product, gather feedback, and identify any problem areas to help improve usability.

Competitor & market research

We will analyze your product, direct, and indirect competitors to assess features, identify market trends, and uncover user expectations.

Card sorts

Users will organize and label content within your product into specific categories. This process helps define the navigation structure and information organization to better align with their mental models.

Treejacks

We test the effectiveness of your product’s navigation or organization to determine if the structure aligns with their expectations.

UX audits

Our audit evaluates your product against industry standards, usability, and accessibility criteria to identify potential issues and improvement opportunities.

Need a different study?

We can create a custom study tailored to your needs!

What you’ll get

Evidence-backed decisions

Custom user research reveals what people truly need and how they behave, helping you make informed, confident design decisions.

Strategic clarity

Clear insights guide your priorities and long-term planning, ensuring your product direction aligns with real user expectations.

Reduced risk & higher efficiency

By uncovering challenges early, you prevent costly missteps and streamline workflows for faster, more effective execution.

Our research workflow

Plan

Define your goals and needs to create an effective research plan.

Execute

Recruit participants, create testing guides, and conduct research

Analyze

Analyze results to identify user needs, pain points, and areas for improvement

Recommend

Provide actionable recommendations based on research evidence

If user research matters to you, start with this checklist

A practical, easy-to-use checklist that covers the essential steps of conducting meaningful user research. Use it to define objectives, choose the right methods, engage participants, and gather insights that lead to better design decisions.

Note: This resource provides general guidance and is not a substitute for in-depth research planning. Always adapt your usability testing approach to your product, audience, and goals.