UX Blog

Why Google’s ‘Familiar’ Instant Autocomplete Results Failed Our Usability Tests.

Why The Google Places API Search Failed Our Usability Tests

Whenever we perform usability tests, we inevitably discover something we didn't expect — which is exactly why we test. Read why our implementation of Google's Places API for business searches failed our test.
Dedicated UX Team

5 Reasons Why You Should Hire A ‘Dedicated UX Team’

More and more of our clients are taking advantage of our 'Dedicated UX Team' engagement model whereby we carefully select and assign a group of UX resources to our client's project(s) throughout the entire duration of our engagement.
Gmail Redesign Fail

5 Things The New Gmail Design Got Wrong

Google recently launched its revamped Gmail design and, while there many things they got right, there are some things we feel they got wrong — in just the left sidebar.
User Shadowing

Why and How UX Designers Should Perform User Shadowing

User Shadowing is an extremely useful behavioral observation practice that is used by UX designers and researchers to learn how people perform day-to-day tasks within their natural environment.

2018 Google Trends Shows Dramatic Increase in “UX” Search Terms

I discovered a very dramatic upward trend in the amount of "ux design" searches and "User experience design" topics since 2004.

Why You Need a UX Team (Part 7)

When you hire a UX Team, you don't just get a team of great designers, you get all their collective experiences designing tons of other software products.
Hybrid Apps

What’s a Hybrid App and When Should You Choose it

Learn why many of the most popular apps available in app stores today, such as: Twitter, Uber, Instagram, Evernote and even the Apple App Store itself, are actually hybrids.

Why You Need a UX Team (Part 6)

A good UX Team will utilize activities that will help drive the design of the user experience towards one that is focused on data — not opinions.

User Shadowing on The Trading Floor at Morgan Stanley

I spent a good amount of time shadowing users in the trenches, on the Morgan Stanley trading floor. My job was to not only observe how users perform their jobs but to also stay out of the way.

Why You Need a UX Team (Part 5)

Often times, during UX activities, we uncover flaws in our client's business that they were unaware of.

Why You Need a UX Team (Part 4)

When your users or customers use your product, they do not think about how well the code was written — they think about performing tasks.

But First, Prototype – Correcting Mistakes Before They’re Made

Sometimes ideas sound great in theory, but don’t work well in practice. That’s why prototyping with actual users is essential.
A/B and Multi-Variate Testing User Experience

If You’re Not A/B Testing, You’re Already Losing Money

What would a 46% increase in conversion rates mean for your business? These are the types of real results that can be achieved through A/B Testing.

Why You Need a UX Team (Part 3)

In Part 3 of this series on "Why You Need a UX Team", we run through all the activities that a UX Team may perform for you that will help make sure your software product has a killer user exprience.

Why You Need a UX Team (Part 2)

Let Designers, Design and Developers, Develop. It's important that you use people for their strengths and not their weaknesses.

Treat Your Ecommerce UX Like Your In-Store Sales Reps

If 10,000 pre-qualified, motivated customers came into your brick and mortar store each month and 75% of them walked out without buying anything, what would you do?

Why You Need a UX Team (Part 1)

In Part 1 of this series on "Why You Need a UX Team", we examine what specific roles, responsibilities and skill sets a UX Team typically brings to the table.

Sometimes, To See “The Big Picture”, You Need To Draw A Big Picture

To truly understand and design the best possible information architecture for an app or website, find the biggest whiteboard in your office and start drawing.
Hidden Email Preheaders

The Disappearing Email Preheader

For the last few years, marketers have used 'teaser text' to give users a sneak peak of an email's content. Learn why we've found that the teaser text is often invisible in email today.

Why User Experience is More Than Just User Interface Design

User Experience is, as the term implies, about everything and anything that can impact the experience a user has when interacting with a product or website.