UX Blog

Why You Need a UX Team (Part 2)
Let Designers, Design and Developers, Develop. It's important that you use people for their strengths and not their weaknesses.

Treat Your Ecommerce UX Like Your In-Store Sales Reps
If 10,000 pre-qualified, motivated customers came into your brick and mortar store each month and 75% of them walked out without buying anything, what would you do?

Why You Need a UX Team (Part 1)
In Part 1 of this series on "Why You Need a UX Team", we examine what specific roles, responsibilities and skill sets a UX Team typically brings to the table.

Sometimes, To See “The Big Picture”, You Need To Draw A Big Picture
To truly understand and design the best possible information architecture for an app or website, find the biggest whiteboard in your office and start drawing.

The Disappearing Email Preheader
For the last few years, marketers have used 'teaser text' to give users a sneak peak of an email's content. Learn why we've found that the teaser text is often invisible in email today.

Why User Experience is More Than Just User Interface Design
User Experience is, as the term implies, about everything and anything that can impact the experience a user has when interacting with a product or website.

Why You Should Build Software Like You’re Fleeing A Desert Island
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If you need to get people off a desert island, do you build one big boat or many small boats? Find out how this relates to building software.

E-commerce Shopping Cart Usability Research Findings
In this research article, they discuss how you should provide features that allow shoppers make easy, final purchase decisions.

Why I Switched From Droid to iPhone
In January of 2012, I wrote an article titled "Why I Chose Droid Vs iPhone". Well, I recently became eligible for an upgrade - so I thought I'd write an article on why I am completely reversing my decision by choosing an iPhone this time.

How UX Design Plays a Vital Role in Preventing Medical Errors
Designers, clinicians, psychologists, and human factors experts all focus on studying and designing solutions that could reduce medical mistakes made in hospitals

Why Self-Doubt and Empathy are Ideal Traits for UX Designers
Like most jobs, UX designers need to posses certain skills in order to do their job effectively but there are also certain personality traits that can help someone make the leap from a good UX designer to a great UX designer. Those traits are self-doubt and empathy.

The Healthcare.gov AbomiNation
CGI Federal, the development firm responsible for the botched Healthcare.gov launch, was either greedy, incompetent or both when it came to managing scope and expectations for what could realistically be accomplished within the unrealistic deadline they were given.

Every Dollar Invested In Ease Of Use Returns $10 To $100
For developers and manufacturers, the advantages of creating usable products far outweigh the costs. The rule of thumb: Every dollar invested in ease of use returns $10 to $100. - IBM

User Experience Conferences
Here is a list of conferences with a focus on User Experience that are mostly in the Northeast of the United States. If you are interested in learning more about User Experience, you should consider checking these out.

What Is Responsive Web Design?
Responsive Web Design is designing and coding the front-end of a website or app so that the layout "responds" or automatically adjusts (using CSS) to a layout that is optimized for user's display size.

You There! Step Away From The Design!
As designers, we often get so deep into our work that we can lose our ability to see our designs through the eyes of the end-user or viewer.

The UX Process and UX Design Principles
A web application’s design and usability is just as important as that application’s functionality. If users can’t immediately figure out how to use a web application, then we haven’t done our job correctly.

The Blur Test: NY Times
The Blur Test is an old art school technique used to reveal a design’s focal point and visual hierarchy. Let’s see how NYTimes.com holds up.

“Go Slow, To Go Fast” When Designing and Building Software
The concept is simple enough: Take the time to do something right the first time and you will inevitably complete the task faster and better than if you rushed it to “just get it done”.

Less Really Does Equal More (Users)
It seems almost impossible for most software and website companies to resist the urge to add the kitchen sink of features and functions to their products. To this, I say, "Stop the madness!"