UX Blog

A/B and Multi-Variate Testing User Experience

If You’re Not A/B Testing, You’re Already Losing Money

What would a 46% increase in conversion rates mean for your business? These are the types of real results that can be achieved through A/B Testing.

Why You Need a UX Team (Part 3)

In Part 3 of this series on "Why You Need a UX Team", we run through all the activities that a UX Team may perform for you that will help make sure your software product has a killer user exprience.

Why You Need a UX Team (Part 2)

Let Designers, Design and Developers, Develop. It's important that you use people for their strengths and not their weaknesses.

Treat Your Ecommerce UX Like Your In-Store Sales Reps

If 10,000 pre-qualified, motivated customers came into your brick and mortar store each month and 75% of them walked out without buying anything, what would you do?

Why You Need a UX Team (Part 1)

In Part 1 of this series on "Why You Need a UX Team", we examine what specific roles, responsibilities and skill sets a UX Team typically brings to the table.

Sometimes, To See “The Big Picture”, You Need To Draw A Big Picture

To truly understand and design the best possible information architecture for an app or website, find the biggest whiteboard in your office and start drawing.
Hidden Email Preheaders

The Disappearing Email Preheader

For the last few years, marketers have used 'teaser text' to give users a sneak peak of an email's content. Learn why we've found that the teaser text is often invisible in email today.

Why User Experience is More Than Just User Interface Design

User Experience is, as the term implies, about everything and anything that can impact the experience a user has when interacting with a product or website.

Why You Should Build Software Like You’re Fleeing A Desert Island

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If you need to get people off a desert island, do you build one big boat or many small boats? Find out how this relates to building software.

E-commerce Shopping Cart Usability Research Findings

In this research article, they discuss how you should provide features that allow shoppers make easy, final purchase decisions.
Droid Vs iPhone

Why I Switched From Droid to iPhone

In January of 2012, I wrote an article titled "Why I Chose Droid Vs iPhone". Well, I recently became eligible for an upgrade - so I thought I'd write an article on why I am completely reversing my decision by choosing an iPhone this time.

How UX Design Plays a Vital Role in Preventing Medical Errors

Designers, clinicians, psychologists, and human factors experts all focus on studying and designing solutions that could reduce medical mistakes made in hospitals

Why Self-Doubt and Empathy are Ideal Traits for UX Designers

Like most jobs, UX designers need to posses certain skills in order to do their job effectively but there are also certain personality traits that can help someone make the leap from a good UX designer to a great UX designer. Those traits are self-doubt and empathy.
Healthcare.gov fail

The Healthcare.gov AbomiNation

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CGI Federal, the development firm responsible for the botched Healthcare.gov launch, was either greedy, incompetent or both when it came to managing scope and expectations for what could realistically be accomplished within the unrealistic deadline they were given.
User Experience Return On Investment (ROI)

Every Dollar Invested In Ease Of Use Returns $10 To $100

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For developers and manufacturers, the advantages of creating usable products far outweigh the costs. The rule of thumb: Every dollar invested in ease of use returns $10 to $100. - IBM

User Experience Conferences

Here is a list of conferences with a focus on User Experience that are mostly in the Northeast of the United States. If you are interested in learning more about User Experience, you should consider checking these out.

What Is Responsive Web Design?

Responsive Web Design is designing and coding the front-end of a website or app so that the layout "responds" or automatically adjusts (using CSS) to a layout that is optimized for user's display size.
Step away from the design!

You There! Step Away From The Design!

As designers, we often get so deep into our work that we can lose our ability to see our designs through the eyes of the end-user or viewer.
Sketch. Prototype. Test. Repeat.

The UX Process and UX Design Principles

A web application’s design and usability is just as important as that application’s functionality. If users can’t immediately figure out how to use a web application, then we haven’t done our job correctly.
NY Times Blur Test

The Blur Test: NY Times

The Blur Test is an old art school technique used to reveal a design’s focal point and visual hierarchy. Let’s see how NYTimes.com holds up.