What is a Hybrid App and When Should You Choose it?

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To a user, a hybrid app is almost indistinguishable from a native app. They look and feel like native apps and users can find them in the App Store. Hybrid mobile apps allow users to take photos, track physical activity, receive push notifications, and more. Many of the most popular apps available in app stores today are actually hybrids. Twitter, Uber, Instagram, Evernote and even the Apple App Store itself are hybrid apps*.

*Source: http://blog.venturepact.com/8-high-performance-apps-you-never-knew-were-hybrid/

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The Disappearing Email Preheader

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For the last few years, marketers have used ‘teaser text’ to give users a sneak peak of an email’s content. Email clients on mobile as well as desktop devices pull that teaser text from the first line of the email body. Lately, we’ve found that the teaser text is often invisible in the email. Knowing that 56% of emails are opened on mobile devices1, we can guess why.

1Source: https://litmus.com/blog/mobile-friendly-email-september-2016-email-market-share

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Why I Switched From Droid to iPhone

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In January of 2012, I wrote an article titled “Why I Chose Droid Vs iPhone“. Well, I recently became eligible for an upgrade – so I thought I’d write a new article on why I completely reversed my decision and bought an iPhone 5S this time instead of a Droid. Read more

What Is Responsive Web Design?

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Responsive Web Design is designing and coding the front-end of a website or app so that the layout “responds” or automatically adjusts (using CSS) to a layout that is optimized for user’s display size. Read more

Simultaneous Photos of Google Street View Car Photographing Bystander while Bystander Photographs Google.

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Every once in a while I like to post a funny or odd “User Experience” that we come across…and this one fits that bill. Read more

Why I Chose Droid Vs iPhone

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I spent a ridiculous amount of time researching all the pros and cons between the Droid 4 and iPhone 4S and I’ve concluded that there are simply too many things I would be giving up if I got the iPhone Read more