Hidden Email Preheaders

The Disappearing Email Preheader

For the last few years, marketers have used ‘teaser text’ to give users a sneak peak of an email’s content. Email clients on mobile as well as desktop devices pull that teaser text from the first line of the email body. Lately, we’ve found that the teaser text is often invisible in the email. Knowing that 56% of emails are opened on mobile devices1, we can guess why.

1Source: https://litmus.com/blog/mobile-friendly-email-september-2016-email-market-share

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Droid Vs iPhone

Why I Switched From Droid to iPhone

In January of 2012, I wrote an article titled “Why I Chose Droid Vs iPhone“. Well, I recently became eligible for an upgrade – so I thought I’d write a new article on why I completely reversed my decision and bought an iPhone 5S this time instead of a Droid. Read more

What Is Responsive Web Design?

Responsive Web Design is designing and coding the front-end of a website or app so that the layout “responds” or automatically adjusts (using CSS) to a layout that is optimized for user’s display size. Read more

Google Maps bystander

Simultaneous Photos of Google Street View Car Photographing Bystander while Bystander Photographs Google.

Every once in a while I like to post a funny or odd “User Experience” that we come across…and this one fits that bill. Read more

iPhone 4S versus Droid 4

Why I Chose Droid Vs iPhone

I spent a ridiculous amount of time researching all the pros and cons between the Droid 4 and iPhone 4S and I’ve concluded that there are simply too many things I would be giving up if I got the iPhone Read more