Evidence-based UX Design Starts with Thorough and Meaningful Research
When we do our research, we don’t just want to look at what your competitors are doing (what if they’re all doing it wrong?). We look at what innovators are doing. What your analytics tell us about your visitors, conversions and site performance. What your server logs tell us about critical errors. What your business processes tell us about ways our designs need to support or enhance your processes. What your user surveys tell us about user needs. What your call center support calls tell us about your call volume and most frequent call topics. We want to know it all.
Once we know what we didn’t know, we can use that knowledge as inputs into creating smarter, evidence-based design decisions.
When you have real data to support your design decisions, it not only makes your decisions easier but it also lets everyone on the team know that they’d better do their homework before they suggest something without any supporting evidence.
Research activities can include but are not limited to:
- Competitive research
- Innovator research
- User traffic analytics
- User device screen resolutions
- Server stats
- User surveys
- Business analysis
Recent Web and Mobile UX Design and Development Projects
We design and develop software and website user experiences for a wide-range of clients in many different industries.