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UX insights, trends, and best practices

The Business Case for Accessibility
Make sure your design system includes all the essentials to help your team create a strong and cohesive framework with our checklist.
Recent posts

Why you need a UX team (Part 6)
A good UX Team will utilize activities that will help drive the design of the user experience towards one that is focused on data — not opinions.

User shadowing on the trading floor at Morgan Stanley
I spent a good amount of time shadowing users in the trenches, on the Morgan Stanley trading floor. My job was to not only observe how users perform their jobs but to also stay out of the way.

Why you need a UX team (Part 5)
Often times, during UX activities, we uncover flaws in our client’s business that they were unaware of.

Why you need a UX team (Part 4)
When your users or customers use your product, they do not think about how well the code was written — they think about performing tasks.

But first, prototype – correcting mistakes before they’re made
Sometimes ideas sound great in theory, but don’t work well in practice. That’s why prototyping with actual users is essential.

If you’re not A/B Testing, you’re already losing money
What would a 46% increase in conversion rates mean for your business? These are the types of real results that can be achieved through A/B Testing.

Key elements to include in your design system
Make sure your design system includes all the essentials to help your team create a strong and cohesive framework with our checklist.

Why UX refinements are needed during development
Discover why refining the user experience during development is essential to aligning the final product with the expectations established during the design phase.

Unwrapping our Figma Wishlist 2025
Our wishlist of features Figma gave us and ones we hope to see in 2025.

Managing your design files for a smooth development handoff
Managing your design files for a smooth development handoff Creating a well-organized and efficient design process is the key to ensuring a smooth handoff of

Top 10 ways to scare a UX designer
In this list, we explore the Top 10 Ways to Scare a UX Designer. From the horrors of Comic Sans to the terror of tiny clickable targets, these scenarios are every designer’s worst nightmare and will send shivers down the spine of any UX professional.

Top tools for assessing accessibility
Ensuring accessibility is a crucial aspect of creating inclusive and user-friendly digital products.