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Why Are 52% of Digital Initiatives Still Missing Their Goals?
Why faster software development doesn’t necessarily deliver better business outcomes, and how an evidence-based approach can help organizations build the right software in the first place.

Why Are 52% of Digital Initiatives Still Missing Their Goals?
Why faster software development doesn’t necessarily deliver better business outcomes, and how an evidence-based approach can help organizations build the right software in the first
Recent posts

The UX Process and UX Design principles
A web application’s design and usability is just as important as that application’s functionality. If users can’t immediately figure out how to use a web

The Blur Test: NY Times
The Blur Test is an old art school technique used to reveal a design’s focal point and visual hierarchy. Let’s see how NYTimes.com holds up.

“Go slow, to go fast” when designing and building software
The concept is simple enough: Take the time to do something right the first time and you will inevitably complete the task faster and better

Less really does equal more (Users)
It seems almost impossible for most software and website companies to resist the urge to add the kitchen sink of features and functions to their

The blur test: Go Daddy
The Blur Test is an old art school technique used to reveal a design’s focal point and visual hierarchy. Let’s see how Go Daddy holds

Simultaneous photos of Google Street View car photographing bystander while bystander photographs Google.
Every once in a while I like to post a funny or odd “User Experience” that we come across…and this one fits that bill.