To truly understand and design the best possible information architecture for an app or website, find the biggest whiteboard in your office and start drawing.
For the last few years, marketers have used ‘teaser text’ to give users a sneak peak of an email’s content. Learn why we’ve found that the teaser text is often invisible in email today.
In this research article, they discuss how you should provide features that allow shoppers make easy, final purchase decisions.
Designers, clinicians, psychologists, and human factors experts all focus on studying and designing solutions that could reduce medical mistakes made in hospitals
For developers and manufacturers, the advantages of creating usable products far outweigh the costs. The rule of thumb: Every dollar invested in ease of use returns $10 to $100. – IBM
A web application’s design and usability is just as important as that application’s functionality. If users can’t immediately figure out how to use a web application, then we haven’t done our job correctly.
The Blur Test is an old art school technique used to reveal a design’s focal point and visual hierarchy. Let’s see how Go Daddy holds up to The Blur Test.
Focus Groups and Usability Tests are often mistaken as being the same thing when in reality they really could not be more different.
This is a great video from Susan Weinschenk (Chief of UX Strategy at HFI), which illustrates what many of us UX professionals preach on a regular basis—the value of User Experience.
Innovation is defined as “the introduction of something new” and when most people think of Apple, they think of an innovative technology company. We disagree.
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