SelectWisely sells customized translation products for travelers. We created their new e-commerce website with a mobile-friendly, responsive design using the Bootstrap framework and a custom developed shopping cart. We also re-designed and re-categorized the SelectWisely product lines to make them easier for users to shop and purchase products.

In addition, we re-positioned the SelectWisely brand by elevating its key competitive differentiators and making it known for providing clear, accurate translations on durable, travel-size cards.

Now, we are re-designing all its products, adding new features to the website and creating marketing assets for their affiliate program and social media efforts.

  • Client: SelectWisely
  • Services: End-to-end UX Design: Business Strategy, Product Design, Information Design, Usability Testing, Responsive Front-End Development, A/B Testing, Google AdWords Campaigns & Landing Pages and Affiliate Ad Banners.
  • Website: