The goal of SEO is to increase the number of visitors to a particular website by following best practices that will help the website rank higher and have more click appeal on a Search Engine Results Page (SERP). To do this, it is critical that your website implements, at a minimum, on-page SEO industry best practices to help your website get crawled and indexed properly by search engines. Once your site’s content is properly indexed by search engines, it can now have a greater opportunity to be found by the right visitors that are already searching for a site like yours.
In addition to getting your site to display higher on SERPs, we also look at ways to optimized the display of your site so that more people click your site over your competitors. This can include careful use of keyword-rich content in your page titles, meta descriptions tags and site links.
Some of the most basic on-page SEO best practices are summed up in this old 2007 video from Google’s own Matt Cutts:
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