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Why Are 52% of Digital Initiatives Still Missing Their Goals?
Why faster software development doesn’t necessarily deliver better business outcomes, and how an evidence-based approach can help organizations build the right software in the first place.
Why Are 52% of Digital Initiatives Still Missing Their Goals?
Why faster software development doesn’t necessarily deliver better business outcomes, and how an evidence-based approach can help organizations build the right software in the first
Recent posts
Focus groups vs Usability testing
Focus Groups and Usability Tests are often mistaken as being the same thing when in reality they really could not be more different.
Why I chose droid Vs iPhone
I spent a ridiculous amount of time researching all the pros and cons between the Droid 4 and iPhone 4S and I’ve concluded that there
The ROI of User Experience (Video)
This is a great video from Susan Weinschenk (Chief of UX Strategy at HFI), which illustrates what many of us UX professionals preach on a
User Experience (not technology) is the secret to Apple’s success
Innovation is defined as “the introduction of something new” and when most people think of Apple, they think of an innovative technology company. We disagree.
What not to say in a UX design interview (Vol. 1)
Over the years I’ve interviewed a lot of talented User Experience Designers and, in doing so, I’ve also heard a lot of interesting quotes come
UX FAIL: Office phones
Other than your computer, your phone is probably the most used piece of equipment in your office—yet I bet most people don’t know how to