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UX insights, trends, and best practices

Elon Musk

How Elon Musk’s 5-Step Process Applies To Software Development

In this fantastic interview, Elon Musk breaks down a 5-Step Process that we feel should be applied to designing and developing software.

Evidence-based Design

Presenting Evidence-Based Design Recommendations

Much the way a prosecutor presents evidence to help a jury reach a verdict, we as designers must present the evidence to support our designs

Your user’s ‘mental model’ may be very different than yours

When we use software, we subconsciously paint a mental model in our heads for how we believe the product should work. A misunderstanding of your