Every Dollar Invested In Ease Of Use Returns $10 To $100

For most of my career, I have been standing on my soapbox preaching the importance of User Experience to anyone that would listen. Usually, it’s during an initial sales presentation when I’m trying to convince a client why they should spend more time and focus on the upfront design work of their software because it will save them a ton of time and money on the development work. Read more

User Experience Conferences

Here is a list of conferences with a focus on User Experience that are mostly in the Northeast of the United States. If you are interested in learning more about User Experience, you should consider checking these out. Read more

What Is Responsive Web Design?

Responsive Web Design is designing and coding the front-end of a website or app so that the layout “responds” or automatically adjusts (using CSS) to a layout that is optimized for user’s display size. Read more

You There! Step Away From The Design!

As designers, we often get so deep into our work that we lose the ability to see our designs through eyes of the end-users or viewers. So, before considering any design to be “complete,” try letting it sit for a day or two without looking at it. Read more

The UX Process and UX Design Principles

A web application’s design and usability is just as important as that application’s functionality. If our clients, their users, their partners, and their vendors can’t immediately figure out how to use a web application, then we haven’t done our job correctly. Read more

“Go Slow, To Go Fast” When Designing and Building Software

The concept is simple enough: Take the time to do something right the first time and you will inevitably complete the task faster and better than if you rushed to “just get it done”. Read more

Less Really Does Equal More (Users)

It seems almost impossible for most software and website companies to resist the urge to add the kitchen sink of features and functions to their products. To this, I say, “Stop the madness!” Read more

The Blur Test: Go Daddy

The Blur Test is an old art school technique used to reveal a design’s focal point and visual hierarchy. Let’s see how Go Daddy holds up to The Blur Test. Read more

Focus Groups Vs Usability Testing

Focus Groups and Usability Tests are often mistaken as being the same thing when in reality they really could not be more different. So, before deciding which to use, it is very important that all parties involved are on the same page in regards to the differences between each test and the expectations of what you are looking to get out of each.

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The ROI of User Experience (Video)

This is a great video from Susan Weinschenk (Chief of UX Strategy at HFI), which illustrates what many of us UX professionals preach on a regular basis—the value of User Experience. Read more