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Why Are 52% of Digital Initiatives Still Missing Their Goals?
Why faster software development doesn’t necessarily deliver better business outcomes, and how an evidence-based approach can help organizations build the right software in the first place.

Why Are 52% of Digital Initiatives Still Missing Their Goals?
Why faster software development doesn’t necessarily deliver better business outcomes, and how an evidence-based approach can help organizations build the right software in the first
Recent posts

The disappearing email preheader
For the last few years, marketers have used ‘teaser text’ to give users a sneak peak of an email’s content. Learn why we’ve found that

Why user experience is more than just user interface design
User Experience is, as the term implies, about everything and anything that can impact the experience a user has when interacting with a product or

Why you should build software like you’re fleeing a desert island
If you need to get people off a desert island, do you build one big boat or many small boats? Find out how this relates

E-commerce shopping cart usability research findings
In this research article, they discuss how you should provide features that allow shoppers make easy, final purchase decisions.

Why I switched from Droid to iPhone
In January of 2012, I wrote an article titled “Why I Chose Droid Vs iPhone”. Well, I recently became eligible for an upgrade – so

How UX design plays a vital role in preventing medical errors
Designers, clinicians, psychologists, and human factors experts all focus on studying and designing solutions that could reduce medical mistakes made in hospitals