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Why Are 52% of Digital Initiatives Still Missing Their Goals?
Why faster software development doesn’t necessarily deliver better business outcomes, and how an evidence-based approach can help organizations build the right software in the first place.

Why Are 52% of Digital Initiatives Still Missing Their Goals?
Why faster software development doesn’t necessarily deliver better business outcomes, and how an evidence-based approach can help organizations build the right software in the first
Recent posts

How to make long online web forms suck less (for your users)
Online web forms with tons of form fields can be extremely cumbersome to complete – but there are a few ways you can to make

3 reasons why you should never design software as if you are the user
We get this one a lot. A client wants us to design their software but they don’t think we need to involve their users in

How Elon Musk’s 5-Step Process Applies To Software Development
In this fantastic interview, Elon Musk breaks down a 5-Step Process that we feel should be applied to designing and developing software.

How we’d make it better: Microsoft Teams
UX Team looks at specific ways we would make the Microsoft Teams user experience better with features such as a “You’re Muted!”, “Call Selected People”,

How we’d make it better: Spotify (Vol. 1)
UX Team looks at specific ways we would make the Spotify User Experience better. Most of it has little to do with the User Interface

“Usability testing” continues to be confused with “user feedback” and other “testing”
Not only do people confuse Focus Groups with Usability Testing but many also confuse User Feedback and even QA Testing with Usability Testing.