Blog
UX insights, trends, and best practices
The Business Case for Accessibility
Make sure your design system includes all the essentials to help your team create a strong and cohesive framework with our checklist.
Recent posts
Why you need a UX team (Part 6)
A good UX Team will utilize activities that will help drive the design of the user experience towards one that is focused on data — not opinions.
User shadowing on the trading floor at Morgan Stanley
I spent a good amount of time shadowing users in the trenches, on the Morgan Stanley trading floor. My job was to not only observe how users perform their jobs but to also stay out of the way.
Why you need a UX team (Part 5)
Often times, during UX activities, we uncover flaws in our client’s business that they were unaware of.
Why you need a UX team (Part 4)
When your users or customers use your product, they do not think about how well the code was written — they think about performing tasks.
But first, prototype – correcting mistakes before they’re made
Sometimes ideas sound great in theory, but don’t work well in practice. That’s why prototyping with actual users is essential.
If you’re not A/B Testing, you’re already losing money
What would a 46% increase in conversion rates mean for your business? These are the types of real results that can be achieved through A/B Testing.
The 5 best onboarding flows we’ve seen in 2024 so far
Onboarding is a crucial aspect of UX design, which can make or break a product’s success. An ideal onboarding flow strikes the right balance between getting out of the way and teeing up an optimal UX.
What’s in a full UX Audit and why you need one today
Discover the importance of a full UX audit for your software and how they can ensure successful redesigns improve the user experience.
A guide to digital accessibility
Download our Free Accessibility Guide for tips on how to design, develop, and test your product or website to meet accessibility standards.
Free Heuristic UX Audit Checklist
Identify some initial opportunities to improve your software product or website based on established principles, research studies, and best practices.
Unwrapping our 2024 Figma wishlist
Another year has passed, and our list of wishes for Figma has grown. We have been excited to see some of our wishes from 2023 come to life, along with many other helpful features. Figma is great at listening to its users, so we are hopeful going into 2024, our wishlist will be fulfilled.
The power of small UX animations
In today’s digital world, user engagement and satisfaction are key to the success of any application or website. One often overlooked but powerful tool in achieving these goals is the use of small, subtle animations and interactions.