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UX insights, trends, and best practices

The Business Case for Accessibility
Make sure your design system includes all the essentials to help your team create a strong and cohesive framework with our checklist.
Recent posts

Presenting Evidence-Based Design Recommendations
Much the way a prosecutor presents evidence to help a jury reach a verdict, we as designers must present the evidence to support our designs recommendations. However, even if you have ample evidence, you still need to present the evidence in a clear, easy-to-understand manner otherwise you may not win your case.

Your user’s ‘mental model’ may be very different than yours
When we use software, we subconsciously paint a mental model in our heads for how we believe the product should work. A misunderstanding of your user’s mental model could be catastrophic.

2016 Volvo XC60 Dashboard Design #UXFAIL
The design of the 2016 Volvo XC60 dashboard display clearly did not get the meticulous scrutiny it deserved because, when it comes to usefulness and usability, the dashboard readout design fails miserably.

“Where are my YouTube videos?” #UXFAIL
If you’ve ever uploaded a video on YouTube, you may have found it difficult to find that video in your YouTube account later on after you’ve uploaded it. Google “Where are my YouTube Videos?” and you’ll find that this is not a unique ‘user issue’.

Why A Poor ‘Visual Hierarchy’ Will Destroy Your Software’s User Experience
“When everything appears important, nothing is important”. This quote still repeats in my head everyday — and for good reason.

Why the Google places API search failed our usability tests
Whenever we perform usability tests, we inevitably discover something we didn’t expect — which is exactly why we test. Read why our implementation of Google’s Places API for business searches failed our test.

Why Accessible Enterprise Software Drives Business Success
Make sure your design system includes all the essentials to help your team create a strong and cohesive framework with our checklist.

ADA & WCAG Guidelines: What they are and who needs to follow them
The ADA and WCAG guidelines, and which types of businesses need to follow them are explained.

10 Things Automated Accessibility Checker Tools Miss
10 accessibility violations your automated accessibility checker might miss and how to catch them.

The Business Case for Accessibility
Make sure your design system includes all the essentials to help your team create a strong and cohesive framework with our checklist.

Why accessibility is important [Video]
If you design your software or website without accessibility in mind, you’re not just creating inconvenience — you’re actively excluding potential customers.

UX Terms
UX Design Glossary Essential Terms for Beginners Understanding UX (User Experience) design can feel overwhelming with all the technical jargon and industry-specific terms. Whether you’re