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UX insights, trends, and best practices

The Business Case for Accessibility
Make sure your design system includes all the essentials to help your team create a strong and cohesive framework with our checklist.
Recent posts

Why you need a UX team (Part 6)
A good UX Team will utilize activities that will help drive the design of the user experience towards one that is focused on data — not opinions.

User shadowing on the trading floor at Morgan Stanley
I spent a good amount of time shadowing users in the trenches, on the Morgan Stanley trading floor. My job was to not only observe how users perform their jobs but to also stay out of the way.

Why you need a UX team (Part 5)
Often times, during UX activities, we uncover flaws in our client’s business that they were unaware of.

Why you need a UX team (Part 4)
When your users or customers use your product, they do not think about how well the code was written — they think about performing tasks.

But first, prototype – correcting mistakes before they’re made
Sometimes ideas sound great in theory, but don’t work well in practice. That’s why prototyping with actual users is essential.

If you’re not A/B Testing, you’re already losing money
What would a 46% increase in conversion rates mean for your business? These are the types of real results that can be achieved through A/B Testing.

Why Accessible Enterprise Software Drives Business Success
Make sure your design system includes all the essentials to help your team create a strong and cohesive framework with our checklist.

ADA & WCAG Guidelines: What they are and who needs to follow them
The ADA and WCAG guidelines, and which types of businesses need to follow them are explained.

10 Things Automated Accessibility Checker Tools Miss
10 accessibility violations your automated accessibility checker might miss and how to catch them.

The Business Case for Accessibility
Make sure your design system includes all the essentials to help your team create a strong and cohesive framework with our checklist.

Why accessibility is important [Video]
If you design your software or website without accessibility in mind, you’re not just creating inconvenience — you’re actively excluding potential customers.

UX Terms
UX Design Glossary Essential Terms for Beginners Understanding UX (User Experience) design can feel overwhelming with all the technical jargon and industry-specific terms. Whether you’re