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Why Most Enterprise UX Fails Before a Single Screen Is Designed
Most enterprise UX doesn’t fail at the design stage. It fails before design even begins. By the time a design team is asked to “improve…
Why Most Enterprise UX Fails Before a Single Screen Is Designed
Most enterprise UX doesn’t fail at the design stage. It fails before design even begins. By the time a design team is asked to “improve…
Recent posts
Why you need a UX team (Part 6)
A good UX Team will utilize activities that will help drive the design of the user experience towards one that is focused on data —
User shadowing on the trading floor at Morgan Stanley
I spent a good amount of time shadowing users in the trenches, on the Morgan Stanley trading floor. My job was to not only observe
Why you need a UX team (Part 5)
Often times, during UX activities, we uncover flaws in our client’s business that they were unaware of.
Why you need a UX team (Part 4)
When your users or customers use your product, they do not think about how well the code was written — they think about performing tasks.
But first, prototype – correcting mistakes before they’re made
Sometimes ideas sound great in theory, but don’t work well in practice. That’s why prototyping with actual users is essential.
If you’re not A/B Testing, you’re already losing money
What would a 46% increase in conversion rates mean for your business? These are the types of real results that can be achieved through A/B