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UX insights, trends, and best practices

The Business Case for Accessibility
Make sure your design system includes all the essentials to help your team create a strong and cohesive framework with our checklist.
Recent posts

Presenting Evidence-Based Design Recommendations
Much the way a prosecutor presents evidence to help a jury reach a verdict, we as designers must present the evidence to support our designs recommendations. However, even if you have ample evidence, you still need to present the evidence in a clear, easy-to-understand manner otherwise you may not win your case.

Your user’s ‘mental model’ may be very different than yours
When we use software, we subconsciously paint a mental model in our heads for how we believe the product should work. A misunderstanding of your user’s mental model could be catastrophic.

2016 Volvo XC60 Dashboard Design #UXFAIL
The design of the 2016 Volvo XC60 dashboard display clearly did not get the meticulous scrutiny it deserved because, when it comes to usefulness and usability, the dashboard readout design fails miserably.

“Where are my YouTube videos?” #UXFAIL
If you’ve ever uploaded a video on YouTube, you may have found it difficult to find that video in your YouTube account later on after you’ve uploaded it. Google “Where are my YouTube Videos?” and you’ll find that this is not a unique ‘user issue’.

Why A Poor ‘Visual Hierarchy’ Will Destroy Your Software’s User Experience
“When everything appears important, nothing is important”. This quote still repeats in my head everyday — and for good reason.

Why the Google places API search failed our usability tests
Whenever we perform usability tests, we inevitably discover something we didn’t expect — which is exactly why we test. Read why our implementation of Google’s Places API for business searches failed our test.

The 5 best onboarding flows we’ve seen in 2024 so far
Onboarding is a crucial aspect of UX design, which can make or break a product’s success. An ideal onboarding flow strikes the right balance between getting out of the way and teeing up an optimal UX.

What’s in a full UX Audit and why you need one today
Discover the importance of a full UX audit for your software and how they can ensure successful redesigns improve the user experience.

A guide to digital accessibility
Download our Free Accessibility Guide for tips on how to design, develop, and test your product or website to meet accessibility standards.

Free Heuristic UX Audit Checklist
Identify some initial opportunities to improve your software product or website based on established principles, research studies, and best practices.

Unwrapping our 2024 Figma wishlist
Another year has passed, and our list of wishes for Figma has grown. We have been excited to see some of our wishes from 2023 come to life, along with many other helpful features. Figma is great at listening to its users, so we are hopeful going into 2024, our wishlist will be fulfilled.

The power of small UX animations
In today’s digital world, user engagement and satisfaction are key to the success of any application or website. One often overlooked but powerful tool in achieving these goals is the use of small, subtle animations and interactions.