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Why Are 52% of Digital Initiatives Still Missing Their Goals?
Why faster software development doesn’t necessarily deliver better business outcomes, and how an evidence-based approach can help organizations build the right software in the first place.

Why Are 52% of Digital Initiatives Still Missing Their Goals?
Why faster software development doesn’t necessarily deliver better business outcomes, and how an evidence-based approach can help organizations build the right software in the first
Recent posts

Designing for dark mode: key considerations and best practices
In this article, we will explore essential factors to keep in mind when designing for dark mode and provide practical tips for creating user-friendly interfaces.

How [ChatGPT] Would Make It Better: Instagram
The following post was written entirely by ChatGPT when we asked it to “Write a blog post on why Instagram has a bad user experience.

Figma Wishlist 2023
Here is our wish list of things we hope to see from Figma in 2023.

How we’d make it better: Hatch Baby Rest
The Hatch Baby Rest is a super sleek, minimalist device with a sound machine and nightlight features. However, it’s not so easy to use.

Top UX trends that need to end in 2022
Instead of predicting what UX Trends will catch on in 2022, we thought it would more useful to call out the UX Trends we hope

How we’d make It better: Amazon Fire TV
The Amazon Fire TV user experience is a classic example of where the Visual UX is clearly not centered on the user.